How to make a business idea understandable? How to deliver a convincing investment pitch? On June 24, InnoRate’s second workshop delved into these and other financing-related questions, thereby providing over 20 entrepreneurs with tips on how to improve their pitches to investors.
Various are the barriers to accessing financing solutions: innovation is by definition new and disruptive; it thus can be complex to understand, and investors may not have the expertise or time to undertake an in-depth assessment. Additionally, data enabling the analysis of market potential and risks for innovation might be hard to produce or retrieve. Hence, the potential of an innovative idea may remain unrecognised.
To support innovative businesses in overcoming these obstacles, InnoRate’s latest workshop gathered a panel of investment readiness experts who shared relevant advice with the participants. During the first part of the workshop, Chemonics Director of Business and business development expert Fadi Naffah delivered a masterclass on the art of pitching. During the second part of the workshop, selected companies took part in a digital pitching exercise where experts from European Business and Innovation Centre Network (EBN) coached them on how to improve their 5-minute investment pitch.
Balancing theoretical contents with practical exercise, the workshop touched upon how to make a business idea understandable; how to tailor an investment pitch to meet investors’ expectations and how to perform the said pitch in a convincing way. The workshop also offered an occasion to introduce the InnoRate project to attendees and promote the InnoRate platform as an innovative solution to the financing barriers currently faced by EU SMEs within the EU market.
Watch the full webinar here